Jeans have been around since 1873, but didn't actually become popular outside the workforce until the 1950s when the youth took them over. We can basically thank the cool factor of James Dean for the jeans explosion, except during his era, wearing jeans was a sign of rebellion and was quickly banned from being worn in theaters and restaurants. It wasn't long before the denim trend took over and from then on it was an all out fashion love affair.

1970s

By the 1970s, stone washing became the statement of choice. The denim and
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It may have been the "Serge de Nimes" from the south of France that gave our favourite trouser material it's name, or perhaps it was the "Bleu de Genes" from Italy.  The question is a bit controversial in the minds of those who spend much time thinking of such things. Perhaps it was a little from column A and a little from column B. What is known for certain, however, is that long before Calvin Klein there was denim and it was beloved. 

Our love affair with denim started with those daring fashion renegades, the Genoese
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Although denim clothing has recently seen a huge increase in sales, particularly in the designer clothing industry, denim has actually been around for centuries.

Denim, and jeans in particular, were not originally designed as a fashionable item. They are first referred to in history books in the 18th century. At this time in history, denim cloth was being worn over clothing in manual jobs which included slavery on tea, cotton and sugar plantations, with the aim of protecting the clothing underneath. Hard-wearing jeans were also worn
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Skinny Jeans, whether you love them or loathe them, they're everywhere. But where did they come from?

1950s and 1960s fashion:

Jeans became the symbol of rebellion and passionate youth worn by the sex symbols of the day. James Dean, Marlon Brando, and Elvis wore their jeans straight and slim. Although women in the 50's didn't often wear jeans; Audrey Hepburn, Sandra Dee, and Marilyn Monroe wore the 50's fashion of slim, close fitting pants that had the same sexy silhouette as today's skinnies. By the 60's women's jeans were
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Many people are aware of the roots that blue jeans have in America. They are a symbol of everything America is supposed to be: free from the status quo. It is nearly impossible to distinguish social and economic status of any individual wearing a pair of them. They are the invention of Jacob Davis, but were made famous by the entrepreneur Loeb Strauss who later changed his name to Levi. On May 7th, 1873 the patent for them was received from the U.S. Patent and Trademark Office.

Jacob Davis had invented the riveted pockets of the
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